User experience reseacher, analyst
and designer from Melbourne


I am an user customer human experience consultant designer researcher practitioner analyst person based in Melbourne, Australia. It's sometimes hard to find the right words but I love what I do and I love to do it well!

My passion is applying a user centred design process to create great digital products and services. The outcome: solutions that solve organisational problems and experiences that are useful, usable and delightful for the people that use them.

Luke Tellefson's face

I have ten years of proven delivery experience as a UX designer and previously as a digital producer. I also hold a Bachelor of Information Systems from Melbourne University. Combined, my skills across the end-to-end product lifecycle ensure that the user experience vision is delivered and that the right ‘thing’ is built.

I am most familiar with products that leverage web and mobile technologies, but I get excited every time people and technology intersect.


I have experience applying UX techniques across the full product (and buzzword) life-cycle:

In practice, I bring energy and a focus on collaborative design wherever I work. I am strong at developing strong working relationships with designers, developers, clients and business folk to get great results and have fun along the way.

My previous life as a digital producer has given me experience shepherding products through the production lifecycle. This has given me strong skills in shaping projects, solving problems of all shapes and sizes and managing product teams.

This blend of skills and experience enables me to involve the user throughout the process of research, analysis, design and implementation.


I am excited to apply my skills on projects that adopt lean UX principles. I think that a disproportionate amount of effort is spent (read: wasted) talking about building products compared to actually building products.

I want to experiment more with:


I like user experience design almost as much I like beer. I am an avid home brewer and I am attempting the impossible mission of sampling every beer in the world. My favourite styles include chocolate stouts, IPAs and hoppy reds.

When I am not thinking about beer (or, of course, my wife), I am also a leader of UX Melbourne and facilitate the UX book club.


To learn more about me, check out my Linkedin profile or my blog, the Naked IA.

I'm always interested to learn about opportunities to lend my skills to develop products using agile, lean and user centred design. You can also email me (at) or get in touch with me using this form.